Your newsroom, whatever your size. Start in two weeks.
Editsay drafts your stories in your publication's voice, cuts them into narrated video, publishes them in a second language, and posts them to every account you run. You approve. It files, whether your masthead is one desk or twenty and whether or not you're in that day.
This page isn't the demo. dumtika.com is.
Dumtika is a Telugu entertainment publication. It published 557 stories in the last 30 days. Video reels. Facebook, Instagram, X, YouTube. Two languages. Rated, structured film reviews.
One editor.
All of it runs on Editsay. It was built inside that newsroom, under the pressure of having to publish something today. That is a different thing from being built for newsrooms.
Go and look at it before you read the rest of this page.
dumtika.com →We set you up by hand. It takes two weeks.
Most of that time goes into getting the drafts to sound like you instead of like a machine.
Week one. Your editorial rules, written down
What you cover and what you leave alone. Whether you run the rumour or wait for the confirmation. Whether you name the actor or the character. Your publication already has these rules; most of them were never written down.
Week two. The studio itself
Story templates for the news piece, the breaking update, the feature, the review. Your social accounts. Your second language. Users and roles. Your site connected, or built.
Then you go live when the drafts read right
We don't pick the date, and a good draft isn't enough on its own. The test is whether your readers can tell which ones you wrote.
What one editor can actually run
Nothing reaches an audience without a person deciding it should. There is no setting that changes that.
Three ways to run it
The same platform in all three cases. Pick the one that matches the team you have. Your plan doesn't decide it.
Use the API and build nothing.
Your stories are available through the documented, versioned Content API from day one. Put them into an app, a newsletter engine, a partner's site or a screen in a lobby. No site required, no integration fee.
Build your own site against it.
Your developers build whatever they want on the same API dumtika.com runs on, whether that's a new site or the one you already have. How much work an existing site is depends on how it was built, so we look at it and quote first.
Have us build and host it.
We design, build and host your publication for a fixed project fee agreed before anything starts. It isn't billed by the hour, so it doesn't grow while you watch. Hosting and maintenance are a monthly fee.
One desk to a full newsroom, on the same platform
Replaces a CMS, a writer, a video editor, a social scheduler and a translator.
Rupee prices exclude GST. Launch offer: first month half price for the first five publications.
Less than a junior writer, filing more.
The Feed reads your market all day and writes the analysis piece before anyone has noticed there was a piece to write.
The sources and the story corpus are shared, so two publications in one market would wake up to the same stories competing with each other in search. It goes to one publication per market and language, and the first one in keeps it. Telugu entertainment is taken. Dumtika has it.
Tell us your market and language.
That is the field that decides whether the Feed slot is still open for you. Everything on this page is publishing a real publication right now.
Or just write to us: hello@editsay.com
WhatsApp usRead Dumtika first. One editor publishes 557 stories a month there, using every part of this page.
dumtika.com →